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As part of the marketing effort to launch the FJ Cruiser in New Zealand, Toyota (along with other sponsors) is sending Marc Ellis from the top of NZ to the bottom - completely off road - in a 2011 FJ Cruiser. This is a really cool adventure and we'll be covering as much of it as we can. You can follow along via the TopToBottom Website, or Facebook.

We came across this site from Beau Daniels, who's company created the technical illustrations for the FJ Cruiser advertising campaign. It's really cool to see these reproduced here!

http://beaudaniels-illustration.com

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Warrior Products has announced tube doors for the FJ Cruiser! These doors are very similar to their Jeep tube doors and give you plenty of options for getting some fresh air into your FJ. Beyond the basic door, you can add mirrors, mesh covers, or padded covers to the doors. They'll be available soon!. See the Warrior Products site for more information.

The FJ Cruiser has received two prestigious awards: The 2011 Best Resale Value Award from Kelly Blue Book, and the JD Powers Initial Quality Award for 2010. The FJ Continues to shine among all small SUV's in both quality and performance, which goes to show how great this iconic vehicle is.

Full JD Powers List

Full KBB List